Lower prices for those who need it

Gradient makes online purchasing more equitable.

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Buy with Gradient to get prices tailored for your financial need.

Gradient sets prices on a sliding scale based on your income.

Gradient's mission is to increase access for everyone.

Priced based on your income.

Gradient sets prices individually based on how much you can afford.

Only pay less. Never more.

Gradient only scales prices downwards. No matter how much you earn, your prices will never increase.

Make the world more equitable!

Gradient is a community dedicated to making the world a fairer and more equitable place.
Sign up with Gradient
Create your Gradient account and declare your income information so we know how to adjust your pricing.
Shop at Your Favorite Store
Shop directly from stores that use Gradient. Because you already have a Gradient account, all you need to do is log in and we'll handle the rest.
Checkout with your Personalized Price
When you checkout with Gradient, Gradient adjusts the price of your cart based on your personal financial situation.